Challenge

How do you sustain the exceptional growth in Canadian visitors experienced by the State of Florida?

Solution

Manage an extensive public relations effort that includes all of the state’s convention and visitor bureaus. Continuously stream qualified media to visit unique and different aspects of the state. Ensure the state’s profile is maintained in media activities in the key Canadian feeder markets.

Results

Canada represents the #1 foreign visitor feeder market for the state and continues to outpace other markets.