Challenge

How do you re-launch a hotel after a massive renovation that took the product from the 3-Diamond to the 5-Diamond service level?

Solution

Create a new positioning statement. Re-brand the product with new collateral, web site, electronic communications, in-house and advertising elements.  Ensure consistency in all messages.

Results

Solid growth of FIT business. Excellent social media and travel site scores. Recognition through multiple HSMAI awards.