A 5-Diamond resort had no experience with social media, this despite being “talked about” by most review web sites.
Create a dedicated blog to be the resource for "All Things Ojai". Manage the blog with regular posts, with expansion to Facebook, Twitter, Tumblr, YouTube. Encourage staff to participate and support the social media program.
Unique promotions dedicated to social media channels. Enhance the guest experience by monitoring Twitter feeds and responding to customer needs immediately.