Challenge

With a property that has a strong history, how do you lever this heritage, while at the same time building a brand image.

Solution

Maintain the look of the core logo. Change the core color from green to blue. Add a dynamic “skyscraper” skyline to provide a sense of place. Match the look of all materials for consistency.

Results

A strong visual image that is carried across all materials, makes the communications look distinctly Hotel Penn.

Online Print