Challenge

This 1,700 room property is the fourth largest in Manhattan. Well-known, the property caters to a wide variety of tourists, many of whom travel to New York City infrequently.

Solution

Develop an online and promotional presence that cateres to the tourist. Keep it refreshed with topical and timely information. Promote aggressively using paid and organic SEO while engaging with Revenue Director daily to maximize best ideas and initiatives.

Results

Continued strong occupancy year round.