Social Media
Challenge
How can a European manufacturer of snowshoes gain a sense for the opportunity in the North American marketplace?
Solution
Develop a core social media presence through a unique Facebook program, combined with Twitter and blogs. Use a contest to generate interest. Add support through snowshoe outdoor enthusiast clubs and snowshoe racers.
Results
Generated hundreds and Facebook fans and thousands of Twitter followers, this despite the products having a limited distribution channel profile.
Baldas Snowshoes
