Our Wide Range Of Work | LMA Communications

OUR WORK

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Superdogs

Challenge For over 35 years, SuperDogs® has captured headlines across the globe as Canada’s most beloved feature attraction at international-level events. Touring constantly to major fairs and exhibitions in North America, the show consists of the family pets of over 150 experienced trainers. A new management team was looking to revitalize the brand to showcase the star quality and expand its consumer reach.

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Solution We rebranded the promotional materials and corporate identity with an enterprise level look and feel. The web site was redesigned with more of a vibrant and colourful look to showcase the fun and excitement of the SuperDogs. Social media channels were redesigned and enhanced to incorporate the different channels. Corporate ID materials from business cards to letterhead were revised with the new look from the site. Once the online social presence and internal materials were updated, we revitalized the advertising materials to have more ‘bite’. Print advertisements show the uniqueness of the dogs and the close ties with their owners. 30-second Radio commercials were developed with talking dogs wanting to see a SuperDogs show and television commercials were developed to resemble a movie trailer, showcasing the crowd interaction and high production quality.

Results LMA’s rebranding efforts have resulted in a renewed ‘bark’ for the SuperDogs brand. The revitalized web site receives show requests and web/social media visitors are growing in terms of popularity and usage.

The Future SuperDogs is looking to expand their presence from just a show to new merchandising and licensing opportunities, such as movies and board games.
COMO Hotels & Resorts

Challenge With eight locations globally, COMO Hotels and Resorts are some of the world’s most luxurious environmental experiences. Previously unknown in the Canadian luxury travel market, LMA was tasked with the challenge to introduce this high-end brand and build national awareness.

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Solution LMA initiated an ongoing Canada-wide PR campaign, positioning COMO as an alternative to the typical luxury vacation. Spreading the word about the COMO properties amongst high-end media was the first step. A cocktail launch event was held to educate and garner media attention. Subsequent events included a media breakfast and evening reception for the city’s top social media influencers. To maintain top of mind awareness, over 650 Canadian media receive a monthly Enews release. In just 18 months, LMA has arranged 35 press trips. LMA is one of few agencies to arrange trips to the remote Kingdom of Bhutan, on behalf of COMO’s Uma Paro property.

Results As a result of LMA’s PR efforts, in 18 months COMO Hotels and Resorts have accrued approximately 15 million impressions (print and online). The COMO brand has an established presence in designated Canadian markets. From the work undertaken by LMA, the percentage growth of revenue originating from Canada exceeds all other markets.

The Future COMO will be launching a number of new properties. LMA will work towards generating awareness amongst Canadian media surrounding these new additions to the brand, plus build on previous success for added ROI.
General Insurance Ombudservice

Challenge How does the General Insurance OmbudService raise awareness as a recognized ‘consumer brand’ for dispute resolution to the insurance consumer? GIO offers bilingual services across Canada to consumers and its 145-member companies. GIO is the independent organization for consumer dispute resolution of home, car and business insurance. GIO assists customers and their insurance companies resolve differences in a fair, independent and impartial environment.

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New York’s Hotel Pennsylvania

Challenge When built in 1919, Hotel Pennsylvania was the world’s largest and among the most fashionable. Years passed; the property changed hands many times, losing focus and direction. New owners, and a commitment to make The Penn a desirable business travel destination requires a communications plan to match.

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Ojai Valley Inn & Spa

Challenge In 2007, Ojai Valley Inn & Spa completed a $90,000,000 renovation vaulting the product to the 5-Diamond status. However the communications plan did not generate the anticipated response in terms of increased recognition in a crowded premium segment, this despite a multi-million dollar advertising campaign. LMA was called in to properly position the product and plan/ execute a reduced marketing communications budget.

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Craft & Hobby Association

Challenge The Craft & Hobby Association represents 3,000+ members of the industry. Following a merger and re-branding, the organization sought a new look for its web presence. Web sites were disjointed, inconsistent insofar as branding and lacked content management.

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Challenge The Craft & Hobby Association represents 3,000+ members of the industry. Following a merger and re-branding, the organization sought a new look for its web presence. Web sites were disjointed, inconsistent insofar as branding and lacked content management.

Solution LMA created a master site map outlining seven unique web sites, differentiated by target audience. Each web site was designed to focus upon the specific needs of its viewers. All sites are linked to an administrative center for in-house control and updating. Member data has been web-enabled, using the Avectra-based, .Net database.

Sites Delivered Specific to Target Audience Educators: teacherplace.org Crafters: craftplace.org Crafters (UK): craftplace.org.uk Members: craftandhobby.org Exhibitors/Buyers: chashow.org Members Blog: chamembernetworking.org
Grenada Board of Tourism

Challenge In late 2004, Hurricane Ivan ravaged the island nation of Grenada. The first hurricane to hit the island in over 50 years, the infrastructure was ill prepared. Heavily dependent on tourism, the challenge lay in restoring confidence in this destination, reversing the negative publicity following the storm.

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Challenge In late 2004, Hurricane Ivan ravaged the island nation of Grenada. The first hurricane to hit the island in over 50 years, the infrastructure was ill prepared. Heavily dependent on tourism, the challenge lay in restoring confidence in this destination, reversing the negative publicity following the storm.

Solution Pt. 1 The first stage of our public relations program was to galvanize the community for relief supplies. This involved securing airlift, as well as government and private donations. Moving from hand-outs to rebuilding, our involvement including programs such as rebuilding a local fire station with help from a Toronto-based fire crew. Support was tied to Air Canada Vacations, the lead Canadian carrier to Grenada.

Solution Pt. 2 With the rebuild effort in hand, the next step was to restore confidence in the product. This was accomplished through visits by travel media who reported on the redevelopment progress and monthly e-newsletters to travel agents. Once the schedule for airlift was confirmed select advertising was initiated.

Results For the past three years, LMA public relations generated over $1.0 million of media annually for Grenada. PAX volume has been restored to pre-hurricane levels.
Hockley Valley Resort

Challenge Hockley Valley Resort is a 105-room, all-season resort located just an hourÃ¢â‚¬â„¢s drive from Toronto. The property is known for its challenging golf course, European-style spa, and fun (not steep) ski runs. For several years, management had significantly reduced marketing activity. As a result, occupancies were declining for three years. A major rooms upgrade was underway, and thus, a new image plan was warranted.
Windtower Lodge & Suites

Challenge Windtower Lodge & Suites is a 100-room, all-suite property located just outside of Banff, in Canmore Alberta. Its location just outside of the central business district makes it somewhat difficult to find for the local marketplace. The property is not affiliated, thus it must rely upon its own marketing and sales activity for growth. Lastly, with a scarcity of staff, the property cannot afford to employ anyone in a marketing capacity on site.

See the full case study

Challenge

Windtower Lodge & Suites is a 100-room, all-suite property located just outside of Banff, in Canmore Alberta. The property is not affiliated. Thus, it must rely upon its own marketing and sales activity for growth. Lastly, with a scarcity of staff, the property cannot afford to employ anyone in a marketing capacity on-site.

Solution

Outsource total marketing to LMA! We are actively involved in all aspects of the property’s communications program, developing/managing collateral material, advertising, public relations, promotion, sales materials, Internet, site and search engine marketing, e-newsletters, and consumer response programs. Working with the resident manager, we interface with the CRS to align with yield – managed rates.

Results

ADR and room occupancies have grown consistently for the past four years. Additional sales programs aligned with Travel Alberta have shown positive return. Expansion plans into the Korean market are underway. Improved management of inventory through an Internet gateway has allowed for more aggressive occupancy targets. Lastly, our work garnered several prestigious HSMAI awards.

The Future

Based upon research, LMA is re-positioning the Windtower with a focus towards the extended stay market segment. Initial results are remarkable.

Year	Award	Distinction	Client	Media
2012	Travelmole	Tourism Board Best Website	Grenada Board of Tourism	Web Site

Year	Award	Distinction	Client	Media
2011	Caribbean Tourism Organization	Best Feature Article	Grenada Board of Tourism	City Style & Living (Kailish Mahara)
2011	Caribbean Tourism Organization	Best in Show	Grenada Board of Tourism	City Style & Living (Kailish Mahara)
2010	Caribbean Tourism Organization	Best in Show	Grenada Board of Tourism	National Post (Sean Mallen)
2010	Caribbean Tourism Organization	Best Consumer Newspaper	Grenada Board of Tourism	Best Consumer Newspaper
2010	Caribbean Tourism Organization	Best News Report in French	Grenada Board of Tourism	H Magazine (Frederic Savard)
2009	Caribbean Tourism Organization	Best Design Magazine	Grenada Board of Tourism	Dreamscapes

Year	Award	Distinction	Client	Media
2012	Adrian Relations	Gold	New York's Hotel Pennsylvania	Public Relations
2012	Adrian Relations	Silver	Hazelton Hotel	Website Development

Year	Award	Distinction	Client	Media
2011	Adrian	Gold	New York's Hotel Pennsylvania	Public Relations
2011	Adrian	Gold	Ojai Valley Inn & Spa	Collateral Brochure
2011	Adrian	Bronze	Ojai Valley Inn & Spa	Advertising Insert

Year	Award	Distinction	Client	Media
2010	Adrian	Silver	New York’s Hotel Pennsylvania	Public Relations
2010	Adrian	Silver	Ojai Valley Inn & Spa	Website
2010	Adrian	Silver	Ojai Valley Inn & Spa	Complete Campaign
2010	Adrian	Silver	Kensington Tours	Complete Campaign
2010	Adrian	Bronze	Grenada Board of Tourism	Website

Year	Award	Distinction	Client	Media
2009	Adrian	Gold	Hotel Pennsylvania	Public Relations
2009	Adrian	Bronze	Ojai Valley Inn & Spa	Web Site
2009	Adrian	Bronze	Casa Elar	Complete Campaign
2008	Adrian	Gold	Hotel Pennsylvania	Public Relations
2007	Adrian	Bronze	Hockley Valley Resort	Web Marketing
2007	Adrian	Gold	Hotel Pennsylvania	Web Marketing
2007	Adrian	Gold	Hotel Pennsylvania	Public Relations

Year	Award	Distinction	Client	Media
2006	Adrian	Gold	Hotel Pennsylvania	Feature Placement, Print/Consumer Newspaper
2006	Adrian	Gold	Hotel Pennsylvania	Campaign, Special Event
2006	Adrian	Silver	Hotel Pennsylvania	Web Marketing
2006	Adrian	Silver	Windtower Lodge & Suites	Advertising Brochure
2005	Adrian	Silver	Hotel Pennsylvania	Public Relations
2004	Adrian	Silver	Hotel Pennsylvania	Public Relations

Year	Award	Distinction	Client	Media
2003	Adrian	Bronze	Hotel Pennsylvania	Corporate Brochure
2003	Adrian	Silver	Adventure Collection	Web Site
2003	Adrian	Bronze	Hotel Pennsylvania	Web Site
2001	Adrian	Silver	Rimrock Resort Hotel	Brochure
1999	Adrian	Bronze	Estates of Sunnybrook	Collateral Material
1999	Adrian	Bronze	Rimrock Resort Hotel	Sales Kit
1999	Adrian	Bronze	San Ysidro Ranch	Brochure

Year	Award	Distinction	Client	Media
1996	Adrian	Bronze	San Ysidro Ranch	Direct Mail
1996	Adrian	Silver	Rimrock Resort Hotel	Brochure
1996	Adrian	Silver	Vintage Inns	Brochure
1995	Adrian	Silver	Estates of Sunnybrook	Direct Mail
1994	Adrian	Bronze	Rimrock Resort Hotel	Brochure

Year	Award	Distinction	Client	Media
2006	E-Marketer of the Year	Worldwide Winner	Hotel Pennsylvania	E-Marketing
2006	E-Marketer of the Year	North America Winner	Hotel Pennsylvania	E-Marketing

Year	Award	Distinction	Client	Media
2004	NYSAE	Cyber Space	Craft & Hobby Association	Web Site

Year	Award	Distinction	Client	Media
2003	CAMA	First	Ontario Pork	Foodservice Web Site
2003	CAMA	Second	Ontario Pork	Retail Web Site

Year	Award	Distinction	Client	Media
2003	Golden Bell	Silver	Hotel Pennsylvania	Public Relations
2002	Golden Bell	Bronze	Hotel Pennsylvania	Feature Release
2002	Golden Bell	Bronze	Adventure Collection	Media Kit
2001	Golden Bell	Bronze	Hotel Pennsylvania	PR Campaign
2000	Golden Bell	Gold	Estates of Sunnybrook	Newsletter
2000	Golden Bell	Bronze	Canadian Mountain Holidays	Media Kit
1998	Golden Bell	Bronze	San Ysidro Ranch	Magazine Placement

Year	Award	Distinction	Client	Media
1997	Golden Bell	Gold	San Ysidro Ranch	TV Placement
1997	Golden Bell	Gold	Pillar & Post	Newespaper Placement
1996	Golden Bell	Bronze	Vintage Inns	Campaign
1996	Golden Bell	Silver	Estates of Sunnybrook	Magazine Placement
1996	Golden Bell	Bronze	Estates of Sunnybrook	Campaign
1996	Golden Bell	Bronze	San Ysidro Ranch	Press Kit
1996	Golden Bell	Bronze	San Ysidro Ranch	Magazine Placement

Year	Award	Distinction	Client	Media
1995	Golden Bell	Bronze	Harbour Court	Special Event
1995	Golden Bell	Silver	Harbour Court	Newsletter
1995	Golden Bell	Bronze	Purcell Lodge	TV Placement
1995	Golden Bell	Silver	Purcell Lodge	Print Campaign
1994	Golden Bell	Gold	Purcell Lodge	Print Campaign
1994	Golden Bell	Platinum	Purcell Lodge	Magazine Placement

PORTFOLIO

Portfolio

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Web Web + Social Media Print Advertising Direct Response Public Relations Collateral Materials

CASE STUDIES

Case Studies

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Superdogs COMO Hotels & Resorts General Insurance Ombudservice New York’s Hotel Pennsylvania Ojai Valley Inn & Spa Craft & Hobby Association Grenada Board of Tourism Hockley Valley Resort Windtower Lodge & Suites

AWARDS

Awards

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Travelmole 2012 CTO 2009-2011 Adrian Awards 2012 Adrian Awards 2011 Adrian Awards 2010 Adrian Awards 2007-2009 Adrian Awards 2004-2006 Adrian Awards 1997-2003 Adrian Awards 1994-1996 E-Marketer of the Year 2006 NYSAE 2004 CAMA 2003 Golden Bell 1998-2003 Golden Bell 1996-1997 Golden Bell 1994-1995