The Value of a Great Producer
We recently completed a photo shoot for our Ojai Valley Inn & Spa. The focus of the shoot was our upcoming Fall 2010 print ad campaign. While the focus of our client was the photographer, clearly a critical component for success, one cannot underestimate the value of the shoot producer. Here, we were blessed with Bill Henderson. We've known Bill for 20+ years. His professionalism is beyond reproach, and he gets our own 5-diamond recommendation.
For this particular shoot, we solicited bids from three photographers, all outstanding in the field of resort photography. We selected Madeline Vite (www.madphoto.com), supported by Bill Henderson (www.henderson-productions.com). Both worked well together, and as a result the shoot was a strong success. In an era of digital photography, one tends to forget that the photographer does not operate alone. Apart from the hired models, Bill managed a talented crew including: wardrobe, stylist, make up, digital technologists, and lighting. In all, in addition to the photographer, some twelve professionals were required to complete the assignment.
The results? Exceptional photos that exceeded our expectations.
