The recent completion of a "rack" brochure for the Holiday Inn Red Deer gave us pause for thought: what ever happened to the brochure as a key selling tool? What are the differences in communications between a customer's web site and their print materials? While the web has become the de facto sales tool in the hospitality industry, the brochure has...
In late March, P&G became the first corporate inductee to the American Advertising Federation Hall of Fame. How does this international organization continue to remain a leader in global marketing? In a recent interview with AdvertisingAge, Chairman and CEO, Bob McDonald, shared his thoughts on this question. Using digital media has allowed the organ...
We have been asked by many of our hotel clients to give our views on the current state of business in the industry. We published this over six months ago and the thoughts still work today. For the record, here are our top 10 points on hotel management: 1. Hang in...every hotel is running scared right now. 2. You are at a quality place; there are few...
Yes, we get questions like that! Here is a detailed response, this thanks to my SEO Team: 1) Organic SEO Has Two Legs: A real and proper *organic* SEO campaign requires much more than Meta tags. In fact, Meta Tags are largely irrelevant these days. SEO has 2 main legs: One: On-site SEO and Two: Off-site SEO. There are literally hundreds of tweaks we c...
A few hours (well, perhaps days) were spent in the office installing some new hardware. We purchased a new HP for Accounting (Sage software regretfully is not Mac friendly) and two new Mac’s for the Studio. Luckily, Dale Jeffries, our CTO was at the helm for the PC install. Despite the pre-install of Microsoft Office by the folks at Future Shop, the PC i...
I heard Brian Williams debate this issue on NBC Nightly News. As if this was an issue. We have been in the “Nineteen’s” for the past century. Now we are in the “Twenties” I guess. The Blue Jays won the series in Nineteen Ninety-Two and again the following year. And I can’t even remember when the Leafs last won or care for that matter, as this year we hav...
Mr. Woods has borne the brunt of so many jokes. And it is difficult, if not impossible to come to his rescue and condone whatever indiscretions the man has committed. What is most interesting is observing the response of the advertising community: The immediate rejection of him; the loss of his “squeaky-clean” reputation and the apparent corporate absolu...
We're not overly crazy for events such as the Olympics. Perhaps there is just a little too much hype. However, RBC's Olympic Torch Relay is one of the best sponsorship examples that we have seen: professional and exceptionally well executed. So when the Olympic Torch Relay went past our office yesterday, we could not help but stop work (it was after...
This AMC Cable Show is almost worth the premium cable price. If you have not watched it, or have seen it only infrequently, you are missing one of the true treats on the tube (is it still called that, even though it is a monitor?). I was not in the business during the period the show portrays… I was still in public school. So, it is amazing to see how th...
If you care about your work, and respect your creative team, always present initial creative concepts in person. This gives you the opportunity to “feel their reaction.” If the work is rejected, you will understand what the issues are and how best to address them. Remember, the client is not just asking for a piece of paper with an idea on it, or a...
