VISIT FLORIDA® and Partners proudly hosted a lively and fun media breakfast event under the banner of ‘The Florida Morning Show: Rise and SUNshine’ on April 20, 2012 at The Hazelton – ONE Restaurant.
60+ media, Partners and guests attended for a total of 80 attendees who sipped, mingled and savoured Floridian beverages and epicurean delights at the 5-star venue, while the morning show unfolded. Tracy Vaughan – Director for International Sales and Marketing, VISIT FLORIDA® was on hand to welcome guests. Lily Etemadi - Marketing and Event Planner VISIT FLORIDA® coordinated the morning show with the VISIT FLORIDA® Canada’s office. Partners who visited Toronto for the media event were:
- Florida Keys & Key West
- Florida Medical Retreat (Sarasota)
- Florida’s Space Coast
- Greater Fort Lauderdale CVB
- Hayworth Creative
- The Beaches of Fort Myers and Sanibel
- Visit Orlando
- Visit St Petersburg/Clearwater
Partner representatives from Florida were interviewed ‘live’ by Lyndsay Reader who is itravel2000’s ‘Woman on the Street,’ a known industry personality who travels and documents her experiences for Canadians. Content has been uploaded to itravel2000’s YouTube Channel reaching hundreds of industry people and millions of consumers across Canada providing a face-to-face discussion on Florida.
Media were updated on What’s New in Florida for 2012 and unique story opportunities for Florida. Of note, Canada is Florida’s # 1 international market with 3,278,000 Canadians visiting Florida in 2011, representing a 5.7% increase over 2010. In 2011, 1,893,000 Canadians flew and 1,385,000 drove to Florida.
As the state’s No. 1 industry, tourism was responsible for welcoming 85.9 million visitors in 2011 that spent more than $67.3 billion, generating 23% of the state’s sales tax revenue and employing more than 1 million Floridians. To learn about VISIT FLORIDA®, go to Media.VISITFLORIDA.org or follow our corporate blog at www.SunshineMatters.org
The following links to the images from the VF media breakfast - http://www.flickr.com/photos/79390690@N04/sets/72157629883938967/