We have been asked by many of our hotel clients to give our views on the current state of business in the industry. We published this over six months ago and the thoughts still work today. For the record, here are our top 10 points on hotel management: 1. Hang in...every hotel is running scared right now. 2. You are at a quality place; there are few ar...
Yes, we get questions like that! Here is a detailed response, this thanks to my SEO Team: 1) Organic SEO Has Two Legs: A real and proper *organic* SEO campaign requires much more than Meta tags. In fact, Meta Tags are largely irrelevant these days. SEO has 2 main legs: One: On-site SEO and Two: Off-site SEO. There are literally hundreds of tweaks we can...
A few hours (well, perhaps days) were spent in the office installing some new hardware. We purchased a new HP for Accounting (Sage software regretfully is not Mac friendly) and two new Mac’s for the Studio. Luckily, Dale Jeffries, our CTO was at the helm for the PC install. Despite the pre-install of Microsoft Office by the folks at Future Shop, the PC inst...
I heard Brian Williams debate this issue on NBC Nightly News. As if this was an issue. We have been in the “Nineteen’s” for the past century. Now we are in the “Twenties” I guess. The Blue Jays won the series in Nineteen Ninety-Two and again the following year. And I can’t even remember when the Leafs last won or care for that matter, as this year we have t...
Mr. Woods has borne the brunt of so many jokes. And it is difficult, if not impossible to come to his rescue and condone whatever indiscretions the man has committed. What is most interesting is observing the response of the advertising community: The immediate rejection of him; the loss of his “squeaky-clean” reputation and the apparent corporate absolutio...
We're not overly crazy for events such as the Olympics. Perhaps there is just a little too much hype. However, RBC's Olympic Torch Relay is one of the best sponsorship examples that we have seen: professional and exceptionally well executed. So when the Olympic Torch Relay went past our office yesterday, we could not help but stop work (it was after 5PM...
This AMC Cable Show is almost worth the premium cable price. If you have not watched it, or have seen it only infrequently, you are missing one of the true treats on the tube (is it still called that, even though it is a monitor?). I was not in the business during the period the show portrays… I was still in public school. So, it is amazing to see how the a...
If you care about your work, and respect your creative team, always present initial creative concepts in person. This gives you the opportunity to “feel their reaction.” If the work is rejected, you will understand what the issues are and how best to address them. Remember, the client is not just asking for a piece of paper with an idea on it, or a PS...
I remember Grade 10, Miss Theaker's English Class. Wow, that lady was a stickler for grammar. And, we hated every minute of it. Too bad there are not a lot more Miss Theaker's out there! The substance of the application letters that we receive here is, well, abysmal. This being said, the grammar in most letters that are received here do not meet even the b...
Many of our clients have been with us many years. Long-standing relationships with individuals who represent the clients very often translate into friendships. In a recent experience, a key client contact left the business. Sad as it was, business goes on. What can you do? First, business is business, and you have responsibilities. You need to ensure...
