The world’s most populous country and the second largest economy as of this writing, China is exceedingly difficult to ignore. To many Westerners, the nation is still largely a mystery and widely misunderstood behind antiquated perceptions of their government, censorship laws, outsourcing and many others. For hoteliers, all this can perplex to the point of...
Before I get into my observations and conclusions regarding this online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many of which are at best vaguely...
Social media is, well, social media. You can't avoid and everyone's talking about it. My biggest headache is that there's just too much of it! Stepping up to the plate are the social media monitoring companies with sophisticated software to help refine and summarize the endlessness of online data. However, this is a relatively new field, and as a result, in...
The breakneck pace of social media can be a headache in terms of reputation management, but it doesn’t have to be. Having to check and follow up on Facebook, Twitter, LinkedIn, YouTube, TripAdvisor, Orbitz and a host of other sites is a quagmire of time consumption. As the presence of these social platforms continues to expand, getting all the information i...
Do you SMUCA? And, if not, why not? In this ever-changing, advertising-cluttered world, the attention span of your target audience is measured in nano-seconds. So, how do you break through to the craniums of those critical potential guests? I’ve come to the conclusion that you have to SMUCA your communications. Here’s what my take on this acronym stands for...
.jpeg)
Brand Karma (www.brand-karma.com) is one of the hottest social media monitoring tools to emerge in the face of too many online networks to keep track of and too much information. Experiencing exponential growth in the past 18 months, Brand Karma works by sifting through and analyzing the thousands of online reviews and posts. I approached Jamie Pagel, the S...
Before I get into my observations and conclusions regarding the latest online travel agency, TINGO (www.tingo.com), let me take you to a parallel retail experience. Suppose you decide to buy the latest LCD or Plasma television. You go to the local big box electronics retailer and make your selection amongst a myriad of brands, many of which are a...
The integration of social media into your website has become paramount for enhancing organic SEO. But beyond that it is often difficult for social media activities to be directly quantified into a specific return on investment. And without a measurable return, how do you rationalize the direct labor cost in hiring an in-house social media manager? I suspe...
Late last year, I was made aware of one of the newest and most interesting social media sites – Pinterest – and I was far from alone in this regard. Pinterest now holds the record for crossing the coveted 10-million-unique-visitors-per-month statistic, completed in November 2011, the fastest stand-alone website to do so in the history of the Internet. In...
Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your staff, the topic merits further investigation. The rough chart outlines thirteen different communications methods based on the level of personality conveyed...
