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What do you consider traditional marketing?

May 22 | by Larry Mogelonsky

Given today’s rapidly changing landscape of hotel marketing, it’s all too easy to get caught in a rigid frame of mind in terms of how you classify your sales channels. As a result, the term “traditional marketing” needs constant revision in accordance with how long a given channel has existed and its relevance to the current cash cows. Off the top of my h...

In vino veritas, part XIII: Tuscan titans

May 22 | by Larry Mogelonsky

Now that I’ve touched upon my favorite wine regions in France (Burgundy), it’s time to move on to Italy — and specifically Tuscany — probably the country’s foremost producer.  Located north of Rome proper along the Tyrrhenian Sea, this region of Italy (which I’ve visited on a couple occasions) is marked by its idyllic rolling hills of verdant greens abutt...

Success on a grand scale at Montage Laguna Beach

May 14 | by Larry Mogelonsky

The moniker “best resort in America” is not taken lightly. There are many contenders for this title, and among them is Montage Laguna Beach. It’s an awe-inspiring property located less than an hour south of LAX, in an enclave worlds away from the hustle of Hollywood and the surrounding suburban sprawl. Celebrating its 10th anniversary this year, the propert...

We are playwrights

May 10 | by Larry Mogelonsky

Most of us enjoy the theater — sitting in the audience, in hushed darkness, waiting for the curtain to go up. As the play unfolds, actors and actresses follow their scripts and deliver remarkable performances. We come away a few hours later, happy or sad — depending upon the script, of course — with fond memories. Several days later we may recall the perfor...

In vino veritas, part XII: Bold ol’ Burgundy

May 3 | by Larry Mogelonsky

If you are going to embark on a journey of wine discovery and education, knowing the basics about French wines is a must. There’s no way around it. And one of the foremost appellation regions in France is Burgundy. Lying roughly in the middle latitudes of the eastern half of the nation and catching the tail end of the Rhone River in the northwestern Alps, B...

Interview with Christoph Ganster, General Manager of Fairmont Grand Hotel Kyiv

May 1 | by Larry Mogelonsky

A conference date in Kiev, Ukraine, (locally spelled ‘Kyiv') afforded me the opportunity to stay at one of the newer properties under the Fairmont banner - the Grand Hotel Kiev. For those of you who have not yet visited this Eastern European city, it should definitely be on your radar. In the 20 years since the dissolution of the Soviet Union, Ukraine has f...

Gray is the new green Part 3: Point hounds

Apr 25 | by Larry Mogelonsky

Loyalty programs are a luxury that many take for granted nowadays. This wasn’t always the case, and much like the advent of the television, loyalty programs and their associative reward points are something that rose to prominence right as the baby boomer reached adulthood. I still recall the unveiling of the American Airlines AAdvantage program in 1981,...

‘Thoughtful Foods’ Can Increase Meeting Productivity

Apr 20 | by Larry Mogelonsky

I first met Chef Murray Hall at a conference last August and he enthralled me with stories of just how much the quality of foods can affect the productivity of meetings and conferences. Since that time, I’ve kept a keen eye on my own diet and how certain foods affect both mood and energy levels. Needless to say, Chef Hall is right, and during our recent cha...

Crisis communications in the wake of the Boston Marathon tragedy

Apr 19 | by Larry Mogelonsky

What has transpired in Boston is a tragedy of epic proportions. My immediate sympathies and condolences go out to all those affected by this unspeakable act of evil. Many nearby hotels were severely impacted by the Boston Marathon bombing. In the wake of this disaster, it is vital that you contemplate whether such a calamitous event could occur in your ar...

Movies set in hotels create long-term benefits

Apr 15 | by Larry Mogelonsky

Like many other people, I’ve succumbed to the decades-in-the-making surge in TV consumption. My vices are movies and the occasional sports game. But most of the time, the TV is in the background as I blast out memos, emails and short essays on my laptop—multitasking at its finest. In fact, that’s what I’m doing right now—burning the midnight oil to extrap...

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