Have you ever thought of your communications in terms of a hierarchial order based upon its ability to effectively reach the recipient? With so many options available for you, your sales team and your staff, the topic merits further investigation. The rough chart outlines thirteen different communications methods based on the level of personality conveyed...
One evening last fall, a casual browse of advertising agencies and PR firms on Twitter sparked me to rethink how the marketing world is evolving in this age of instant communication and endless noise that we are presently facing. Reading through account descriptions, several common phrases kept reappearing. The two that stuck in my head were ‘search engine...
I've written two articles in 2011 ('Let Freedom Ring: Free WiFi is a Basic Right not a Profit Center' and 'Let Freedom Ring Part 2: Reasons and Solutions for Free WiFi in Hotel Rooms') about the imperative need to offer free WiFi within the confines of your property. But, no matter how hard I preach, real change is often slow. Capital-intensive projects t...
Valentine's Day is one of those commercial holidays you don't find on any government-issued calendar. And yet... Do I even need to state its inherent value for hotels around this time of year? A ‘blip' on the winter cash flow radar, Valentine's Day 2012 is right around the corner. Every precocious marketer has no doubt initiated a plan months ago to guar...
This article encourages you to think back to your first job in our industry and see how far you've come from your early days in hospitality. Everyone has to start somewhere. For most of us in the hotel business, that first job in our industry is of utmost importance: it is your opportunity to prove to yourself that you have made the correct career decisio...
Hoteliers often ask me what the benefits are of incorporating a CMS (Content Management System) into a website redesign. For those unfamiliar, a CMS is an administrative section to the back-end of your website that lets you modify what appears on the front-end without having to know any coding languages. It's an extra cost, but what you get in return is the...
When you have $5 million and a clean slate, what type of website would you build? And, what process would you undertake to deliver the ultimate Internet experience? These were some of the questions that I asked Robert Simon, Director of Web Development for Four Seasons Hotels & Resorts, following the launch of their revolutionary new site. Implemented jus...
With the planning season approaching, the hunt for new strategic initiatives is in full swing; ways to better revenue and market position undoubtedly at the top of the list. Taking stock from a few of my clients, here are five tenets that have proven successful, and may be applicable to your own programs. 1. Embrace Your Local Constituency Built on a...
I remember my first ad agency assignment in hospitality, some 30 years ago, to design and produce a ‘rack brochure' for the Inn on the Park Hotel in Toronto. At the time, the project was considered the quintessential component of their marketing plan, requiring both significant design effort and budget given the substantial print runs. The advent of the Int...
The grass truly is greener on the other side. LMA is proud to announce the launch of a new website for Diamond Head Sprinklers Inc., a leader in landscape lighting and irrigation systems. Diamond Head Sprinklers Inc. offers cutting edge products and provides additional services such as trenching, pet fencing, fertigation, and outdoor services. The new sit...
